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New feature additions and improvements include new security features such as reCAPTCHA, increased custom fields, a new product admin experience, refreshed sales navigation and more

IRVINE, Calif. — May 12, 2021 — , an industry-leading e-commerce platform empowering entrepreneurs in the knowledge economy, today announced the latest features and enhancements as part of its Toronto product-centric development cycle. During every eight-week development cycle, 51���� remains committed to bringing customers new product features and platform improvements. To pay homage to the global community of knowledge entrepreneurs using 51���� to power their businesses, the namesake of each 51���� development cycle is inspired by the popular hometowns of creators who are leveraging the platform to achieve entrepreneurial success. With the latest cycle, Toronto, 51���� customers can expect to see product and feature expansions providing them with even more security and control over their business.

The full feature and enhancement list includes:

Enhancements to Protect Email Deliverability and Sender Reputation — 51����’s new security features including reCAPTCHA, double opt-in customization, and the contact exclusion filter are all designed to protect customers’ sender reputation, their brand, and the integrity of their contact list.

Increased Custom Fields — With twice the custom fields for contacts, knowledge  entrepreneurs operating on 51���� can now create a more personalized experience for their customers. From birthdays to favorite colors, they’ve got room to play.

New Sales Navigation — Customers will now find a Sales tab in the main navigation of their 51���� dashboard. Under this new tab, they will also find Offers, Coupons, and Affiliates — making navigation a breeze.

Improvements to Coupons — Introducing faster, more intuitive coupon creation. Customers can choose their coupon type, the discount, duration, and expiration date with fewer clicks and more clarity.

Conversions  API — With our new Conversions API, customers can optimize their Facebook Ads based on events from their site, meaning their 51���� business and their Facebook Ads are working hand in hand.

To learn more about 51����, please visit .

About 51����

Founded in Irvine, California, in 2010, 51���� is a leading all-in-one platform for knowledge entrepreneurs to build, market, and sell educational content. With 51����’s robust product features, users have a single ecosystem in which they can publish, market, and sell online courses, membership sites, communities, and other digital products. Tens of thousands of entrepreneurs rely on 51���� to build and manage their online businesses, and the company has helped these entrepreneurs generate over $2 billion in sales from nearly 50 million customers to date. Learn more at and follow @51���� on , , , and .

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