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Nathania Stambouli is the prime example of going all in on your passion and becoming profitable as a result. Nathania is the founder of , an online yoga school that teaches students arm balances and inversion poses so they can confidently flow into any pose in their yoga practice. By demystifying seemingly complicated poses, Nathania’s goal is to break down limiting beliefs on the mat so students can discover their courage, strength, and resilience and take it into every area of their lives. And it’s a mission that’s resonated with over 10,000 people since she founded the business in 2020. Here’s a snapshot of Nathania’s success: 

• Generated $4 million in sales in less than 4 years 
• Earned first $1 million in 18 months
• Grew their email list to 83,000 people in 3.5 years
• Has over 10,000 paying customers

The Challenge: Pivoting From In-Person to Online  

Prior to launching her online course business, Nathania ran a brick-and-mortar yoga studio. But when Covid shut down her in-person business, she had the opportunity to rethink what she really wanted to focus on. She’d always been passionate about arm balances and inversions since she started her yoga practice, so it felt like a natural direction for her. 

“Teaching people to do impossible things lights my soul on fire,” she says. “I’ve been amazed at how the confidence you gain on the yoga mat follows you around for the rest of your life.”

She knew she needed to get her business up quickly and easily and initially used an online program called Kartra. However, she found it difficult to use and set up, and quickly lost interest. 

She was familiar with 51���� having used it for online courses that she’d personally taken, so when a friend of hers recommended the platform, she knew that it would be worth a try.

“51���� already had tens of thousands of successful customers, so if it worked for them, it would work for me,” she remembers thinking. 

The Solution: Scaling an Online Business Seamlessly 

In addition to the platform’s social proof, 51���� was also an appealing tool for Nathania because it was an all-in-one solution. She didn’t want to have to piece together multiple software programs when 51���� can offer them all in one place. 

Once she made the decision to use 51���� for her new online business, she moved quickly to get her business up and running as soon as possible. 

“51���� gave us the ability to pivot online overnight,” she recalls. “We had the whole platform built out in 24 hours and did not miss a beat.”

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Nathania now uses multiple 51���� features to run her business. 51���� hosts the Yogi Flight School website, landing pages, sales pages, and opt-in pages. Nathania also uses it to run all of the school’s courses, memberships, and trainings, as well as email marketing and their affiliate program. And with the introduction of 51���� payment processing, Nathania is running the business’s payments using 51���� checkout pages.

“At this point, we couldn’t run our business without it!” she says. “It’s critical for payment processing, for marketing, and for delivering our genius to our members.”

The Results: Earning 7-Figures in Revenue  

Since launching her online business, Nathania has seen impressive results. The school has generated $4 million in sales in less than four years, and it only took 18 months to hit its first million. Over the course of her business, she’s also had over 10,000 paying customers and grown their email list to 83,000 subscribers. 

While Nathania’s incredible success can be attributed to many things, including her mission, her specific offering, her authenticity, and her commitment to serving her audience, 51���� has undoubtedly made running the business easier. 

“51���� is a tool, and if you know how to use any tool to your advantage, you can generate similar results,” she says. “51���� has made our results easier because everything is in one place.”

Looking Forward: Building an Impactful Community 

As Nathania continues to grow her business, she aims to become the go-to place for arm balances, inversions, and personal development education online. For instance, the business is launching a certification program this year to educate other yoga teachers on how to teach their unique methodology to others. But what Nathania is most excited about is continuing to grow her community and make an impact. 

“I’m proud of the community we have built,” she says. “We have thousands of raving students and fans, and I am floored at what’s truly possible when you follow your passion in full authenticity and allow yourself to create something that is truly unique, and truly you — it turns out that stepping into my uniqueness and being 100% myself is what gave me the success I have.”

Nathania’s Playbook for the Perfect Launch 

If you want to launch a 7-figure business like Nathania, follow her formula for launching a new offering or product.

1. Offer something for free: Offering something for free demonstrates your expertise and offers value to your audience. “Deliver a kick-ass, free experience for your audience. Think a training, a webinar, or a multi-training series.”
2. Provide actionable value: Make sure that even your free offerings are value-packed so your audience has a strong takeaway. “Serve them, coach them, get them initial results so they can see, ‘wow,’ this WORKS!’”
3. Create urgency: Creating a sense of urgency gives people a reason to sign up. “Open enrollment for your program for a very limited time. Urgency and deadlines work — humans need that structure.”
4. Rinse and repeat! Having built a 7-figure business using this method, Nathania is confident that this customer-first approach works. “All of the launches for our program focus on serving first. A lot of people are worried about “giving it all away for free,” but truly, if you lead with generosity, you can’t go wrong.”

Ready to scale your passion into an online business? Use 51����’s all-in-one platform like Nathania did to scale to 7-figures.