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51���� is taking steps to help our Heroes maintain healthy and secure contact lists. This means that our Heroes may have a small number of their contacts excluded from marketing emails. 

While suppressing contacts can be unexpected, this necessary process will ultimately lead to better email deliverability.

What’s new with contact exclusion?

51���� will now automatically exclude high-risk, inactive members on our customers’ lists. This means these contacts will not receive marketing emails.

The majority of our Heroes will only see a minimal amount of their contacts under the exclusion segment. On average, only 1% of contacts will be impacted. For most of our Heroes, this means just one or two contacts may be excluded. 

Why we’re implementing the contact exclusion changes

51����’s exclusion filter preview gives our Heroes the ability to see how their contact lists will be impacted. We designed this update to:

• Protect your sender reputation
• Strengthen your email deliverability
• Flag high-risk, inactive addresses, which could include spam traps
  

Overall, this change will facilitate better list hygiene which is important for being able to rely on email marketing as a channel. The preview portion is starting on the 7th of April with the implementation starting after the 14th of April.

What the new experience looks like

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Here is how Heroes will experience the exclusions in 51����:

Status shown in the “Email Marketing” column (row 3):

New default segment:

New filter option:

Contact profile explanation with link to Help Center content:

How to access the contact exclusion preview

The preview portion of this feature is live by the time you’re reading this blog post.

For more resources, check out our blog posts on email deliverability and check out our help center articles on .